Book / Supplyco and Market Intervention Strategies in Kerala

Balagopal, C. Maveli and Market Intervention: How SUPPLYCO Helped to Hold the Price Line. Kottayam: DC Books, 2019.
ISBN – 9789352825745 / EPUB / 116 pages / INR 179

About the book (edited): Kerala State Civil Supplies Corporation (Supplyco) of the early 1980s under the leadership of the minister, E. Chandrasekharan Nair brought out an innovative practice to the PDS – Market Intervention in the supply of essential commodities.

This had an enormous impact on people’s welfare as the average Kerala consumer, having the option of quality commodities at reduced prices, was no longer at the mercy of the private trader.

Maveli and Market Intervention gives us a peek into the dynamics of a Supplyco that had begun to evolve into a lean and fit corporate-like organisation, capable of innovations that directly benefited the common man.

About the Author: C Balagopal joined the Indian Administrative Service in 1977, worked in various posts in Manipur and Kerala before leaving the IAS in 1983. Balagopal is today involved in mentoring and investing in startup ventures, community development activity, and writing.

More info: < ebooks.dcbooks.com/maveli-and-market-intervention>
Reposted from Kerala Scholars eGroup.

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